SEO Specialist

Role Overview

As an SEO Specialist at Growth & Investment Agencies Ltd, you will develop and execute search‑engine optimization strategies that increase organic traffic, improve keyword rankings, and enhance our online visibility across African and global markets.

Key Responsibilities

• Keyword Research & Strategy

  • Identify high‑value keywords and topic clusters aligned with business objectives

  • Monitor search‑trends and adapt strategies for new opportunities

• On‑Page Optimization

  • Optimize page titles, meta descriptions, headers, and URL structures

  • Ensure content follows SEO best practices (schema markup, internal linking, image alt tags)

• Technical SEO

  • Conduct site‑audits to identify and resolve crawl, indexation, and performance issues

  • Work with developers to implement site‑speed enhancements, XML sitemaps, and structured data

• Content Collaboration

  • Partner with content and design teams to create SEO‑friendly articles, whitepapers, and landing pages

  • Provide guidance on keyword usage, readability, and user intent

• Link‑Building & Off‑Page SEO

  • Develop outreach campaigns to secure high‑quality backlinks from relevant domains

  • Monitor backlink profile and disavow toxic links

• Analytics & Reporting

  • Track performance in Google Analytics, Search Console, and SEO tools (e.g., Ahrefs, SEMrush)

  • Prepare monthly reports on traffic, rankings, and conversion metrics

• Continuous Improvement

  • Stay up to date with search‑engine algorithm updates and emerging SEO trends

  • Run A/B tests and iterative experiments to refine tactics

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field

• 2–4 years of hands‑on SEO experience, ideally within B2B or professional‑services environments

• Proven track record of improving organic search rankings and traffic

• Proficiency with SEO tools (Google Search Console, Ahrefs, SEMrush, Moz)

• Strong analytical skills; comfortable interpreting data and drawing actionable insights

• Solid understanding of HTML, CSS, and JavaScript fundamentals as they relate to SEO

• Excellent written communication skills and attention to detail

Preferred Skills & Attributes

• Experience with CMS platforms such as WordPress, Framer, or Drupal

• Familiarity with local‑SEO tactics in African markets (Google My Business, local citations)

• Basic knowledge of paid‑search (SEM) to integrate SEO and PPC strategies

• Certification in Google Analytics and/or Google Ads

• Curiosity and proactive attitude toward staying ahead of algorithm changes

Compensation

Salary Range: USD 45,000 – 55,000 per year