Market Entry Analyst

Role Overview

As a Market Entry Analyst at Growth & Investment Agencies Ltd, you’ll help clients assess and penetrate new markets across Africa by delivering data‑driven insights, conducting regulatory and competitive analyses, and supporting go‑to‑market planning to ensure successful country launches.

Key Responsibilities

• Market Research & Analysis

  • Gather and synthesize macro‑ and micro‑economic data, sector reports, and third‑party studies

  • Build market‑size models and revenue projections for target industries and geographies

• Regulatory & Policy Assessment

  • Map licensing, tax, and foreign‑investment requirements in each market

  • Track policy changes and advise on compliance implications

• Competitive Landscaping

  • Profile incumbents, local champions, and potential partners

  • Analyze pricing, distribution channels, and value propositions

• Client Deliverables

  • Prepare slide decks, data tables, and executive summaries

  • Present findings to client stakeholders and internal teams

• Cross‑Functional Collaboration

  • Coordinate with Legal, Finance, and Operations teams to align market‑entry strategies

  • Support due‑diligence and integration planning for joint ventures or partnerships

Qualifications

1. Bachelor’s or Master’s degree in Business, Economics, International Relations, or a related field

2. 2+ years in management consulting, corporate strategy, or market research—ideally with Africa‑focused projects

3. Proficiency in Excel modeling, market‑sizing techniques, and financial forecasting

4. Experience with data visualization tools such as Power BI, Tableau, or equivalent

5. Strong quantitative skills: comfortable with large datasets and statistical analysis

6. Excellent written and verbal communication skills, including report writing and presentations

7. Ability to distill complex analyses into clear, actionable recommendations

8. Proven project‑management capability: managing timelines, stakeholders, and deliverables

9. Familiarity with primary research methods: stakeholder interviews, surveys, and field visits

10. Knowledge of secondary research sources: Bloomberg, Euromonitor, CFR, and regional databases

11. Understanding of FDI regulations, public‑private partnership frameworks, and licensing processes

12. Comfort with ambiguous requirements and the ability to define clear scopes in new markets

13. Experience working with cross‑functional teams in fast‑paced environments

14. Cultural sensitivity and adaptability when engaging with diverse teams and local partners

15. Fluency in English; proficiency in French, Swahili, Arabic, or another African language is a plus

16. Strong critical‑thinking and problem‑solving abilities

17. High attention to detail and commitment to data integrity

18. Client‑focused mindset with a track record of exceeding stakeholder expectations

19. Willingness to travel frequently (30–50%) across African regions

20. Demonstrated curiosity and continuous‑learning attitude in emerging markets and technologies

Preferred Skills & Attributes

• Experience developing go‑to‑market roadmaps and channel strategies

• Background in sector‑specific advisory (e.g., telecom, energy, healthcare)

• Familiarity with GIS and geospatial analysis tools for site selection

• Prior involvement in joint‑venture negotiations or licensing discussions

• Certification in project management (PMP, Prince2) or business analysis (CBAP)

Compensation

Salary Range: USD 50,000 – 65,000 per year